Max Pratt

Q Carlson is a design executive for global companies

With experience building & leading teams across B2C and B2B platforms in both early and growth stages

Impact

My work has been whitelabeled and leveraged by top Fortune 100 companies and has been in the hands of millions of consumers from Singapore to Stockholm. My track record is industry agnostic: from consumer experiences to complex enterprise platforms.

Under my leadership, design has a significant and measurable business impact. From building billions in enterprise value to unlocking industry leading margins.

I have built highly diverse, world-class design organizations that span multiple continents. Focused on authenticity, compassion, and embracing growth mindsets, I help individuals and managers outperform, grow in their career, and love their job along the way.

Platform Clients

Abercrombie & Fitch

Apple

Away

Bird

BMW

Everlane

FedEx

Ford

Kaplan

Nike

Nordstrom

Peloton

Starbucks

Tesla

Uber

UPS

Industries

eCommerce

Logistics & Supply Chain

Telecommunications

Education

Publishing

Finance

Experience

Co-founder, CPO

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FERMATA

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FINANCE

Founded fintech startup, backed by Y Combinator. Designing real-time billing engine that solves complex billing workflows for AI, API, and cloud hosting companies.

Senior VP, design

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project44

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ecommerce & supply chain

Design-led strategy tripled B2B company's valuation from $1B to $3B and unlocked shift to value based pricing

  • Unified six acquisitions into a new platform with an award winning UX
  • This new platform was the top leader in Gartner's Magic Quadrant (on both axes) in the first year
  • Used design vision to close first 7-figure deals with Fortune 100 brands
  • Acted as keynote speaker at launch events globally
  • Scaled the design team from zero to 25+ across North America, Latin America, and Europe
  • Launched first design system

VP, Design

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HOLOGRAM

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TELECOMMUNICATIONS

Found product-market-fit and scaled IoT platform from zero to $20M ARR

  • Redesigned and repositioned cellular IoT platform for mid-market customers, scaling company valuation from $30M to $650M
  • Leveraged design to attain SaaS margins on commodity telecom services (5x market average)
  • Designed patent-pending platform for IoT device management
  • Led narrative development for Series A and B fundraising efforts
  • Scaled design and brand teams from zero to 10+
  • Launched first design system

Head of Design

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magic

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TELECOMMUNICATIONS

Designed first decentralized cellular network

  • Built the first web3 super-network that enabled internet services across WiFi, 4G LTE, and 5G for consumer cellular service

Creator

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UXRFG

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Design leadership

Wrote user research field guide used by tens of thousands of designers

  • Created the de-facto handbook for designers and product managers to conduct empirically sound research in a fraction of the time

Product Designer, UXR Lead

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flexport

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ecommerce & supply chain

Reduced operational costs by 8-figures for global shipping platform

  • Researched & designed delivery platform that empowered company to scale 40% MoM
  • Designed first operations platform to be securely deployed within Mainland China
  • Built compliance tools to attain "best practice" designation from Dept. of Homeland Security
  • Led user research practice globally – across North America, Europe, and Asia

Product designer

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QUIZLET

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2016

Designed mobile & web apps used by 50% of US students daily

  • Launched new classroom platform which returned a 7-figure revenue increase in it's first quarter
  • Created a new design system to unify visual design across all platforms
  • Designed internationalization support for all platform touchpoints
  • Designed trust & safety experiences to manage intensive & adverse user behaviors

publishing

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Inkling

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2015

Designed collaborative platform for digital publishing

  • Designed cloud collaboration tools for Fortune 500 L&D departments to author training content & distribute it to employees
  • Designed developer tools to enable enterprise customers to scale platform usage
  • Designed just-in-time education training and search experiences on iOS, Android, and mobile web

FINANCE

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PAYTANGO

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2014

Pivoted company from biometrics to fintech

  • Ran research and design process to help YC startup find product-market-fit with a new customer personas
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