By land, by sea, or by sky


User Experience Research Lead

Working with teams across three continents, I designed advanced shipment management platforms for ocean, air, and ground freight.

Flexport is a freight forwarder, non-vessel operating common carrier, and customs house broker headquartered in San Francisco, CA. Flexport provides visibility, transparency, and consistency that powers the international supply chains of your favorite brands.

I joined Flexport as their second product designer. During my time, I led research and design for our new last-mile-delivery platform, client-facing experiences for Flexport’s supply chain visibility platform, and built complex shipment workflow products used by our internal operations, compliance, and customs teams.

Later, I stepped up to start and lead Flexport’s UX research arm, evangelizing design research throughout the company’s 9 global offices.  I led research for Flexport’s origin operations and core shipment tooling, as well as a wide range of specific initatives from compliance to internal air freight services to financial reporting.

As lead researcher, I wrote Flexport’s internal user research playbook and established our empircal research standards. I mentored teams of product designers, product managers, and business liaisons on how to conduct fast, reliable research. Additionally, I implemented a company-wide system to managing research insights, recruitment, and ensure alignment while delivering products to our 56 (and growing) identified personas.

Researching and building Flexport's origin systems in Hong Kong