Internet everywhere, for everything.


Vice President of Design

At Hologram, I led the product design, user research, and brand design teams. I built a design-driven cellular network for millions of devices, connecting in over 200 countries and territories.

Hologram’s global cellular platform helps IoT (Internet of Things) devices — from electric scooter fleets, to autonomous vehicles, to smart agriculture equipment, field sensors, connected cameras, and delivery drones — access cellular service in hundreds countries around the world, across over 500 local cellular operators.

Hologram blends multiple carriers in every country, eliminating dead zones. We simplifying the process of prototyping, piloting, and scaling cellular IoT deployments with a platform that cuts the bullshit and red tape of larger network operators. Customers manage their fleet through a visually gorgeous dashboard that helps entire teams collaborate easily, work smarter, and save countless hours spent manually managing devices. Every touchpoint is highly designed: from activation to device management to financial reporting.

Unlike many technology organizations, design sits as a peer to product, engineering, and growth. With the mission of advocating for our customers, we have the seat at the table and a mandate to deliver the best experience for every team that uses our platform.

Clients can access our global cellular network — with multi-carrier redundancy from a single SIM card.

Our goal on the design team is to reduce the time our client's spend in our software. In our latest release, we designed experiences that help find devices needing their attention, take necessary action, and then get back to their normal work.

Hologram's "Inflight" product helps clients manage by exception — focusing only on devices that require their attention.

Hologram Inflight allows users to review devices that spike in data usage or swap hardware devices — signals that the device may be compromised — alongside important contextual information of where the device is, and recent usage behavior. Users can then take quick actions to pause the device, deactivate SIMs that have been compromised, or simply dismiss the alert.

Most platforms inundate users with cluttered interfaces and complex industry jargon. The Hologram Dashboard removes UI and processes as a feature. Our tight user research, design, and engineering processes ensure customers have a seamless experience — from data plans, onboarding, to scaling and troubleshooting.

Hologram's dashboard makes it easy to manage devices on a granular level, or from 10,000 feet.

Hologram’s Dashboard has been designed to make it easy to dig into how your devices operate on the platform. You can “double click” into device behavior using our Inspect tool. This distraction-free environment provides a space to review individual devices or export data to further investigate in your team’s business intelligence tools.

Hologram's Inspect feature provides a jumping off point for device usage management.

When it’s time to dive into a single device, our Dashboard provides every detail clients need to support their on-the-ground efforts:

You can easily dive into into specific devices and monitor their behavior on the platform.

Hologram is the market leading connectivity platform for IoT devices. We lead the industry in new technologies like eUICC, known as Hologram Hyper. This enables customers an ability to download new carriers and coverage remotely over-the-air.

As part of my role as head of design, brand, and research, we launched a new design system, nicknamed Stellar. With Stellar, we've launched new consistent reporting flows, data visualization patterns, and integrated guidance to manage and automate your deployment.

New components from Hologram’s “Stellar” Design System.

Along with our efforts designing the best-in-class cellular platform, the design team at Hologram publishes an online journal documenting dark patterns, named Dark Mode.

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